“applying science to the art of advertising ”

History of Involvement With Veteran Groups

October 06-Present
National President, Vietnam Veterans Assistance Fund (VVAF)
Veterans Support Foundation (VSF)

Became President in January 2007, implemented various fund raising programs and have launched an aggressive fund raising agenda. Recruited new members to the Board of Directors of the VVAF to complete the new programs and to assist in defining the future direction of the VVAF. Created the Veterans Support Foundation to replace the VVAF to insure the future of the foundation and the work we do on behalf of Veterans.

July 05-Present
National Public Affairs Chairman, Vietnam Veterans of America
Oversaw the change of the National VVA web site into an interactive e-commerce site. Hired the new National Magazine Sales Representatives to increase revenue for our national Membership Newsletter the “Veteran” and implemented the change from newspaper into magazine stock. Created the 25th Anniversary of the Vietnam Memorial logo for the VVA and launched an integrated Public Service campaign using the web, TV and radio PSA’s.

May 93-April 2003
Appointed Trustee of Michigan Veteran's Trust Fund by Governor John Engler
Policy making Board which oversees $50 million trust with full and part time employees and hundreds of volunteer staff covering all 83 Michigan counties. Elected Chairman of the Board of Trustees February 1996-1997, re-elected 1997-1998 and again 2001-2002. Involved in effort to have Constitutional amendment protecting the MVTF from legislative raids placed on November 1996 ballot (Proposal C) and helped organize state wide campaign in support (Passed with 75%). Developed position and language for the Board's request for Attorney General's ruling, clarifying the Board's new Constitutional authority and protection. Ruling was favorable to the Board and Veterans of Michigan.

July 92-Nov 2001
Appointed state Commissioner of Michigan Vietnam Monument Project by Senate Majority Leader Richard Posthumus
Oversee all facets of the design, construction and fund raising efforts to build Michigan's Vietnam Monument. Chairman of Public Relations Committee, secured pro-bono agency and oversaw creation of two award winning campaigns on behalf of the commission. Over $700,000 worth of Television, Cable, Radio, Newspaper, and Magazine ads were placed pro-bono. Credited with raising $2.8 of the $3.2 Million needed to complete the monument.

Mar 82-June 86
Founding member, State of Michigan Council Vietnam Veterans of America (VVA)
Elected three consecutive terms as State Chairman/President. First Vietnam Veterans of America State Council Chairman to be seated on State Commander's Group. Assisted in creating the language and passage of Michigan House Concurrent Resolution #819, the first State to officially endorse the awarding of a Federal Charter to the VVA, passed in 1985. Received funding from State of Michigan for VVA State Service Officers Program, the first state funded service officer program of the VVA in the country, hired first Director

 

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Recent News

Keith has recently completed the US Army Accessions Command (USAAC) Institutional Review Board Protocol for Human Research Behavioral and Social Sciences and is a certified Principal Investigator.